AllPoints® Exhibit Eye ℠
Trade shows are a critical component to many marketing plans. They are an economical way to make personal contact with your potential customers and tout impressive statistics such as:
- 1 in 10 people that you call will buy from you but 1 in 3 people you meet will buy from you.
- Trade shows provide a pre-selected audience that is interested in your product or service - 50% of the leads generated at a Trade Show do not require a personal sales call.
- Trade shows are a cost effective way of getting in front of potential clients at the least expense.
- Trade show attendance has been steady - more decision-makers are in attendance.
- Trade shows bring potential customers to you. This is permission-based marketing!
Exhibit Eye ℠ Provides Data to Inform the Following Critical Business Decisions
Each AllPoints study is designed to reflect your organization's goals and objectives for the trade show. This research evaluates the effectiveness of the communications that occured at the booth between company staff and customers. The results of this research effort will provide direction for future trade show efforts. Decisions that can be made as a result of conducting this research include:
Should we modify or update our exhibit?
Do we need to make changes in the mix of personnel that are at our booth?
Should we modify the materials we distribute at our booth?
How can we improve for next show?
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